I'm Thomas Marcusson, and this is some of my work. I like to think of myself as a modern style creative leader who thrives on all aspects of the creative process, from strategy to execution and all the mad little things in between.
THE BEST BALL BOYS IN
THE WORLD Idea / Script / Creative Direction / Umpire / Agency: Saatchi & Saatchi
For the biggest tennis tournament in New Zealand we trained dogs to become the best ball boys in the world, assisting Venus Williams and Svelanta Kuznetsova in an actual game.
EARPHONE BULLY Digital Art Direction, Agency: SapientNitro
An interactive experience designed to help people understand the realities of playground bullying. The interactive site uses 3D sound to put users in the shoes of a silent victim, prompting people to take action.
THE PAY WITH ENERGY CAFE Interactive experience, Agency: Digitas Paris
To promote Nissan's electric range we built a 'Pay with energy cafe' in Paris. Pedals are installed on the barstools, and customers can generate electricity to pay for their drink.
LIKE ME Interactive Artwork Series addicted to likes
It’s been proven that we’re increasingly addicted to social media in that our brain rewards us by releasing dopamine, an internal feel-good substance, whenever we get notifications and updates.
Like Me is a series of glass head sculptures filled with a liquid that reacts to online social media engagement. Visitors can 'like' the artwork on their dedicated Facebook pages and they react within seconds.
I was the creative director for this campaign which ended up winning 3 gold EFFIES and 1 GRAND PRIX at the NZDM.
We managed to movec the entire campaign to Snapchat, targeting students, and create a scholarship programme that rewarded students for being cheeky students.
Besides the effectivness award the bank got 50,000+ new followers and even received a dick pic – a first for the bank.
Much like Frankenstein's horrid creation, Monster is an artwork patched together using parts from different people, in this case the most powerful people on the planet; the leaders of the G20.
BROADCAST - THE AMBITION NETWORK Idea / Script / Creative Direction / Agency: Saatchi & Saatchi
A campaign featuring Arianna Huffington for ASB business banking. I wrote the TVC and was creative lead.
BROADCAST - DOOR KNOCKING PRANK Art Direction / Agency: Contagion
To highlight the fact that Energy Online doesn't 'knock on your door', we decided to go after competing brands door knockers.
In just a few days, it become a global sensation with millions of views worldwide.
THE HEINEKEN RUGBY WORLD CUP APP Design, Digital, Agency: Holler
The design for the Heineken world cup app, a game that lets you take a kick by flicking your finger on the screen. The app is synched with live data from the world cup and lets users take the exact same kick as they see on TV, with the same wind, position, distance - all in real time.
GREENPEACE ICEBERG CAMPAIGN Concept & Direction
This campaign is designed to raise awarness of the fact that the arctic ice is quickly diminishing, and this will at the end affect us all.
This highly viral campaign was used by Greenpeace to drive a petition against drilling in the arctic region, which at the end was signed by more than 5 million people.
