The official iPad application for the Australian Open allows users to explore a smorgasbord of live data-feeds in an interesting and engaging way. Icons representing scores, tweets, stats, photos, etc. are constantly updated with real-time data on an endless canvas of a tennis court. There is also an autograph function that lets you sign the iPad directly with your finger. During the Australian Open a bunch of tennis stars signed their names on the iPad, allowing for users to store their autographs in the accompanying digital scrapbook. The application became the most downloaded worldwide in the sports category, and was named iPad app of the month for January 2011.
Agency: Ogilvy & Mather
For the Australian Open 2011, an interactive online experience was created that allows for users to explore the myriad of comments made daily about the tournament in a visually engaging and playful way. The graphics are all built up from live data. To explore a certain topic, a tag can be selected from the bottom of the banner. The module will then pull in relevant comments from a live data feed, and display them as a cluster of floating particles. The user can then interact with the particles to have live comments revealed to them. The experience was placed in many of the country's leading online publications, such as the Herald Sun and the Australian.
As per previous year, Scixors was again commissioned to create the complete identity for the Sydney International Animation Festival 2010. This year's theme for the festival is Carnival and Origami.
|An interactive flash banner promoting a smarter tolling system used by Queensland Motorways, powered by IBM. The user is invited to play a game of bricks, but instead of knocking out colourful bricks, cars are being cleared off the road. The banner was placed in leading international online publications.
Agency: Ogilvy & Mather
The complete identity for the inaugural Sydney International Animation Festival 2009.
The work includes a Logo, Main graphic, Trailer, Poster Design etc. The concept was to use an Emu's egg, giving birth to a gang of feisty animated characters. The SIAF first prize was also made of an actual Emu's egg.
The complete rebrand and identity for Luup Mobile Payment Services. This included the development of a new logotype, new brand guideline and a massive overhaul of the website together with various mobile communication channels.
In this self promotional website the user cuts the strings that the navigation system consists of. The strings snap and new content is revealed. As the user explores the sites the strings remain cut, offering numerous permutations in which the pages can be unfold. After deconstructing the site the user then have the option to rebuild the web of strings and start over again.
